The year I stopped dabbling and went all-in

As I reflect on 2025, one word defines this year for me: commitment.

This was the year I stopped dabbling — in habits, leadership, and marketing — and fully committed to building the business, life, and impact I knew were possible. The results matter, but the biggest shift happened internally: how I think, decide, and lead.

Here’s a look at what changed, what worked, and what’s coming next.

New Habits I Started in 2025

These small, daily habits created massive momentum:

• 5:00 a.m. wake-up

• 15 minutes of movement daily (minimum)

• 15 minutes of non-fiction reading every day

• Daily ad check-ins

• Daily goal review
  (My goals live as my computer desktop background so I see them constantly.)

Consistency — not intensity — changed everything.

Quotes I Lived By This Year

These ideas guided nearly every business and leadership decision I made:

• “Make the thing about the thing.”
  (from The 7 Habits of Highly Effective People by Stephen R. Covey)

• “If you can measure it, you can change it.”
  (commonly attributed to Peter Drucker)

• “The best marketer wins.”
  — Ashley Brock, Paid Ads Academy
  Learn more here: https://paidadsacademy.com 

• “1% better every day.”
  — James Clear, Atomic Habits
  A reminder that small, consistent improvements compound into massive results over time.

Books I Loved This Year

Non-Fiction Favorites

• The Slight Edge — Jeff Olson
  https://www.amazon.com/dp/1626340463 

• 10x Is Easier Than 2x — Dan Sullivan & Dr. Benjamin Hardy
  https://www.amazon.com/dp/140196995X 

• Atomic Habits — James Clear
  https://www.amazon.com/dp/0735211299 

• Smart Brevity — Jim VandeHei, Mike Allen & Roy Schwartz
  https://www.amazon.com/dp/1523516977 

Reading Totals

• 📚 30+ fiction books

• 📘 12 non-fiction books

Reading continues to be one of the highest-ROI habits in my personal and professional life.

2025 Accomplishments

This year was about action — not just ideas.

• Invested in a five-figure mastermind and began running ads
  → More than doubled company revenue

• 8× growth of my personal physical therapy practice

• Invested in VALD ForceDecks technology to improve injury prevention and return-to-sport decisions
  Learn more here: https://vald.com 

• Read the entire Bible through The Bible Recap program
  https://www.thebiblerecap.com 

• Attended two in-person sales and marketing events

• Got in the room with 100+ six- to eight-figure entrepreneurs

• Began offering in-house paid ads for all new Concierge Orthopedics licensees

• Launched weekly sales and coaching calls for all CO providers

• Added two key leaders to Concierge Orthopedics:

  • Evie Miller — Patient Intake Coordinator

  • Dr. Erica Patterson — Chief Executive Administrator

The Biggest Win This Year

What I’m most proud of isn’t a revenue number or a technology investment.

It’s the mindset shift.

I moved from dabbling to fully committed, and the difference has been undeniable — for me, for our providers, and for our patients.

If this is what one year of an all-in mindset produced…
what will the next year look like?

What’s Coming in 2026

We’re just getting started.

• Building smarter AI-driven systems

• Adding new providers to the CO network

• Expanding local injury prevention programs to reach every middle and high school athlete in our area

• Expanding hours at our Dripping Springs locations

2026 is about scale, systems, and serving more people — without sacrificing quality or values.

A Personal Note

This year wasn’t just about growth on paper.

One of my favorite moments was a recent family trip to New York City — bundled up, walking the streets, fully present with my husband and kids. That moment was a reminder of why this work matters.

Building Concierge Orthopedics isn’t about working more. It’s about building a business that supports life — not the other way around. Flexibility, autonomy, and systems aren’t luxuries; they’re what allow us to show up better for our families, our patients, and our communities.

This picture captures that balance I’m working toward — growth and presence, ambition and alignment.

Cheers to 2026

-Kelli